New World Trading Company Reimagines Restaurant Data Analytics

Award-winning restaurant operator, New World Trading Company (NWTC), has selected Tahola as its data solution provider to modernise its analytics and create a single source of truth across the business.


Since its inception in 2011, NWTC has taken the hospitality industry by storm, providing innovative immersive drinking and dining experiences. With ambitious plans for further growth, the business realised its existing restaurant data analytics tool, which caused stakeholders to extract their large amounts of data from different sources, no longer met the fast-growing data requirements of the business operations.


NWTC required an agile restaurant data analytics tool that could adapt to the ever-changing market demand of the business, creating dashboards and reports on the fly. Its goal was to develop a reporting platform to collate all data streams into a more accessible and user-friendly environment, providing stakeholders with relevant insight and information in real time, and provide predictive analytical data, in real time to aid rapid marketing strategies for a competitive advantage.


Tahola’s restaurant data analytics solution provides end-users with access to a full suite of dashboards and reports, aiding the day-to-day running of the business as well as long-term strategic planning and decision making.


Jon Townsend, Strategic Planning Manager at NWTC said, “We interviewed 3 or 4 data solution providers and Tahola really stood out above the rest. The data experts showed us exactly how their services work to streamline analytics and reporting for other clients in the hospitality sector, including demonstrating dashboards we previously wouldn’t have thought we could develop. Following the 90-minute demo of Qlik Sense SaaS, I felt confident that I could go away and start building my own dashboards. Tahola was a no-brainer for us!”


NWTC has invested in a Microsoft Azure cloud data lake and data warehouse as a repository for all of its historical data with Qlik Sense SaaS as the data visualisation platform. Having data in Azure will future-proof the business, enabling new technologies such as planning and machine learning to be easily integrated.


Simon Blackbourne, Co-founder and Chief Customer Officer of Tahola, commented, “It’s been exciting working with Jon and his team, as they clearly want to use data to drive the business forwards.  They have a very clear vision of what they want to achieve and it’s exciting to be working with such a forward-thinking brand.  The hard work starts now as we begin to build the solution together, but I have no doubt that their focus on goals will lead them to become the data-driven business they aspire to be.”



About New World Trading Company

New World Trading Company (NWTC) is the multi-award-winning operator of some of the most innovative restaurant and bar brands in the UK, offering uniquely immersive drinking and dining experiences.


The company boasts 33 venues to date with ambitious plans for growth and has been recognised across the industry for customer experience, holding accolades from The Casual Dining Awards, The Publican Awards and The Restaurant & Bar Design Awards. It was listed in The Sunday Times 100 Best Companies to Work For in 2017, 2018, 2019 and 2020.


NWTC’s brands include The Botanist (Alderley Edge, Bath, Birmingham, Cardiff, Cheltenham, Chester Coventry, Deansgate, Didsbury, Exeter, Farnham, Knutsford, Lincoln, Marlow, MediaCityUK, Newcastle, Reading, Sheffield, Trinity Leeds, Warrington, West Bridgford and York), The Oast House (Manchester), The Florist (Liverpool, Watford and Bristol), The Furnace (Sheffield) The Smugglers Cove (Liverpool) , The Canal House (Birmingham), The Club House (Liverpool and Plymouth) and The Trading House (London).

For more information visit


About Tahola Ltd

Tahola have over 20 years of experience building data analytics solutions to benefit the hospitality industry. We cater to clients spanning the entire spectrum of the hotel industry, as well as those in the food and beverage sector.

We are experts in data warehousing, dashboarding, business intelligence and digital transformation. Tahola offers a mix of bespoke and pre-built solutions from world-class partners such as IBM, Qlik and Microsoft and can build dashboards and reporting solutions from multiple sources.

If you need fast access to accurate data, easy analysis and distribution to managers across the business to improve guest experiences and revenue management, or you want to find out revenue per available room (RevPAR), optimise inventory and supply chain, or enhance operational efficiency, Tahola is the ideal solution for your data-driven needs.

The nature of their approach means their range of solutions and skills are transferable across a variety of sectors and they can help you to truly understand your business performance based on the metrics that matter to you. Let Tahola revolutionise your data management and analysis, enabling you to drive growth and deliver exceptional experiences to your guests.


For all enquiries, please contact:

Paris Reveira