Data is the cornerstone of modern business success, and this is especially true in the hospitality industry. From guest preferences to operational efficiency, understanding your data can provide valuable insights that drive better business decisions and enhance the customer experience. As such, choosing the right data engineering tool or data platform for your hospitality business is a critical decision.
There are a variety of data engineering tools and platforms available, each with their own strengths and weaknesses. When choosing a solution, there are several key factors to consider.
Choosing the right data solution for hospitality operators
When it comes to choosing a data platform for your hospitality business, there are several important factors to consider. First and foremost, scalability is crucial. As your business opens more sites and grows, your data will grow as well, and you need a platform that can scale to meet your needs both now and in the future. Usability is also important, as your data platform should be accessible to everyone in your organisation, regardless of their technical expertise. Security is another key consideration, especially since hospitality businesses handle sensitive customer data.
While data platforms can deliver significant value, it’s essential to choose a solution that fits within your budget while also delivering the necessary features and functionality. One data platform that stands out for hospitality businesses like our customers is Snowflake. Snowflake is a cloud-based platform that provides fast, secure, and scalable data storage and analysis capabilities. It allows businesses to unify their data from various sources and make informed decisions based on insights gleaned from the data.
The benefits of Snowflake for your hospitality business
Snowflake enables data storage, processing, and analytic solutions that are faster, easier to use, and far more flexible than traditional offerings.
By uniting siloed data, it reveals previously unimagined insights that help you make the kind of intelligence-based, data-driven decisions you need to create the personalised guest experiences your customers expect.
It’s no secret that hospitality businesses were some of the hardest hit during the pandemic. Monetising the insights hidden in your data is one of the most reliable and predictable ways to not only regain this lost ground but also move beyond it.
Growing your business starts with knowing your data.
Unlike many other options, the Snowflake data platform is not built on any existing database technology or “big data” software platforms. Instead, it combines a completely new SQL query engine with an innovative architecture natively designed for the cloud.
What that actually translates to from a business perspective is this:
You get all the functionality of an enterprise analytic database with the added benefits of many special features and unique capabilities you simply won’t find anywhere else.
Is Snowflake right for you?
Our many years in the business have taught us that one of the biggest concerns when it comes to a data platform like Snowflake centres around data sharing.
Apprehensions include:
- Sharing data is not always secure – it might be safer not to do it.
- It takes up too much space and memory on the hard drive.
- I only feel safe sharing limited amounts of data with stakeholders.
Happily, with Snowflake, no actual data is copied or transferred between accounts, as all sharing uses its services layer and metadata store. This makes things really easy for providers and means access to the shared data is virtually instantaneous for consumers.
And because none of the shared data takes up any storage in a consumer account, there’s no increase in your monthly data storage charges.
Let Tahola help you
When choosing a data engineering tool or data platform for your hospitality business, you need to consider a variety of factors, including scalability, usability, security, integration, and cost. Snowflake is an excellent choice for hospitality businesses, providing fast, secure, and scalable data storage and analysis capabilities that help you make informed business decisions and create personalised experiences for your guests. With Snowflake, you can unlock the full potential of your data and drive business growth.
Whether you need a bespoke solution that’s custom-built to deliver your unique requirements, or an off-the-shelf, cloud-based solution designed specifically for hospitality, we have the right data platform for you.
Optimising your data for better a hospitality business and happier customers begins today with Snowflake. Contact us to get started.